This kind of clear glossy skin is considered as a symbol of wealth and class, and people with brown or dusky skin tone are looked down upon. Most of the Korean facial products are proof of this notion as they promise to attain that clear, fair glowing skin. Girls are encouraged by family members from a very young age to adhere to all these transitions. Koreans love to have a light, fair, translucent and glossy skin that looks as clear as glass.

Let us look into the types of facial and body reconstruction (plastic surgery) they go through to conform to the norms of their society. The Korean society emphasizes a slim body, sculpted v-line, big eyes, porcelain skin, to name a few. In fact, in a global survey by ISAPS (International Society of Aesthetic Plastic Surgeons), Korea comes within the top 10 countries with the highest cases of plastic surgeries done. With the presence of a multi-billion dollar cosmetic industry fuelling the needs of the growing generation of their country, going under the knife is like a visit to the dentist. It attends to both domestic as well as international patients who come in for operations.

They have some unrealistic beauty standards for both men and women, which has made plastic surgery a billion-dollar business in the country. Korean celebs are on a different level of enhancing their natural features to attain that flawless look. So what is the Korean Beauty Standard? The world as a whole is pushing towards a more generalized idea of appreciating natural beauty and embracing what we have. Beauty Standards all over the world have different definitions, and some have gone through significant transformations throughout the decades.

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